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Sponsor my surgery!

Sponsor my surgery!: THANKS to a cosmetic procedure, Hong Qiu Ting can now fill an A-cup brassiere, or bra.

But the 23-year-old suffered a lot of flak not because she got a boob job, but because she solicited for a free boob job online. Sometime in mid-November, she actually received a sponsorship for breast-fillers by Dr Jonathan Lee, a consultant surgeon.

The celebrity blogger, better known in the blogosphere as QiuQiu, was flamed by netizens after she openly sought out sponsorship for her 'boob job' through her blog earlier in May.

She was even labeled a 'beggar' blogger for doing so, and the incident made headlines in several local dailies in Singapore.

However, the issue at hand is: is it morally right for anyone to actively seek and accept sponsorship for cosmetic surgeries, particularly by capitalising on their celebrity status to get a freebie in return for free publicity.

There is also the ethical question. According to the rules of the medical profession, doctors can be disqualified from practice if found to have 'engaged in unprofessional conduct' such as blatantly advertising such procedures.

So is it alright for 'celebrities' to ask for freebies, and is it right for cosmetic surgeons to sponsor procedures knowing they are getting publicity despite technically not breaking any rules?

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