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TODAYonline | Singapore | 'Gimmick' leaves animal lovers hopping mad

TODAYonline | Singapore | 'Gimmick' leaves animal lovers hopping mad: "They got hopping mad when they learnt that rabbits were to be given away as prizes.

Other concerned members of the public wondered if the bunny adoption contest by family entertainment centre Downtown East was an April Fool's joke.

In the end, the 10 prizes given on Friday for its online promotion that began last Friday turned out to be chocolate bunny hampers.

But some animal lovers are still upset - not because they were had - but they felt the 'gimmick' would make people reluctant to report actual cases of exploitation.

'How will I know when it's not a stunt?' said student Benjamin Ng, 19, who cited how the 'bear' campaign last year by a shaver company also caused some members of the public to worry over nothing."

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