FIFA bans Dutch babes in orange mini-dress from World Cup: FIFA has detained dozens of Dutch women for wearing orange mini-dresses at a World Cup match in what it says was an ambush marketing scam for a Dutch brewery.
More than 30 young, blonde fans attended the Netherlands match against Denmark at Soccer City on Monday wearing mini dresses in the country's national color. The outfits are the symbol of a beer advertising campaign back home.
The Dutch foreign ministry has asked the South African authorities to explain why 36 girls wearing orange dresses were forcibly removed from the stadium after yesterday's World Cup match between the Netherlands and Denmark in Johannesburg.
The 36 girls - three Dutch and 33 South African - were wearing orange mini-dresses designed by Dutch brewing company Bavaria. The three Dutch girls were held and questioned for three hours.
Fifa ordered the girls, which it first described as a group of students from the same sorority, to be removed because they wanted to protect the official beer sponsor Budweiser of this World Cup.
More than 30 young, blonde fans attended the Netherlands match against Denmark at Soccer City on Monday wearing mini dresses in the country's national color. The outfits are the symbol of a beer advertising campaign back home.
The Dutch foreign ministry has asked the South African authorities to explain why 36 girls wearing orange dresses were forcibly removed from the stadium after yesterday's World Cup match between the Netherlands and Denmark in Johannesburg.
The 36 girls - three Dutch and 33 South African - were wearing orange mini-dresses designed by Dutch brewing company Bavaria. The three Dutch girls were held and questioned for three hours.
Fifa ordered the girls, which it first described as a group of students from the same sorority, to be removed because they wanted to protect the official beer sponsor Budweiser of this World Cup.
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