FIFA lodges complaint against Dutch dress "ambush": On Monday 34 other Dutch and South African women were ejected from Soccer City during the Holland-Denmark World Cup match. They allegedly entered the stadium wearing Denmark's red and white, but took off these colours to reveal their orange dresses marketed by the Dutch brewery.
During Monday's match, the group of women was questioned for two hours in a FIFA office. They claim they were put under considerable pressure by the South African authorities. Three were still being interrogated after the match had finished.
It is not known why the latest two arrests were made, but it seems clear that US company Budweiser status as official sponsor of the World Cup in South Africa was involved. Bavaria is suspected of trying to profit from the event as a non-sponsor. FIFA is well known for protecting its sponsorship interests.
During Monday's match, the group of women was questioned for two hours in a FIFA office. They claim they were put under considerable pressure by the South African authorities. Three were still being interrogated after the match had finished.
It is not known why the latest two arrests were made, but it seems clear that US company Budweiser status as official sponsor of the World Cup in South Africa was involved. Bavaria is suspected of trying to profit from the event as a non-sponsor. FIFA is well known for protecting its sponsorship interests.
1 comments:
I can see FIFA's point no free advertizing for the brewery and the fact that the women entered wearing one thing then changed indicate that the brewery or at least the women were trying to bypass that and get free advertizing. HOWEVER, If I wore a T-shirt that said 'Eat at Joe's Bar and Grill - No where, CA. Would I be refused admittance to the game or worse ejected and detained?
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