URKontinent: Dogfish Head, Google Team Up For Limited-Edition Beer

URKontinent: Dogfish Head, Google Team Up For Limited-Edition Beer: An unlikely partnership between search giant Google and craft beer pioneer Dogfish Head has culminated in a limited-edition beer called URKontinent. Named after the original supercontinent thought to pre-date Pangaea, the collaboration conveniently exploited a broad swath of Google's products suite, starting with surverying thousands of Google employees around the world on what they'd like to see in a Dogfish Head-Google beer. A smaller team from Google then worked with Dogfish Head to refine the concept for the beer, create the recipe, track down the assortment of obscure ingredients they had settled on and ultimately brew it.